• Purity Ring

Purity Ring

Purity Ring’s new album, Another Eternity, debuted at number one on the itunes electronic chart. On Another Eternity, Purity Ring trade the gorgeously claustrophobic atmospheres of Shrines for wide-open, muscular vistas of sound and luminous, up-front vocals. Crafting a lyrical universe of “sweat and dreams” populated by seacastles, rattling spines, and weeping drawers, Megan James wields concrete imagery and metaphor with increasingly direct, startling resonance. Corin Roddick’s gifts for evocative melody remain intact, but his drum work and use of space have been completely reforged: immaculately built and focused in service of the song.

Purity Ring’s first album Shrines was recorded separately in Montreal and Halifax, where Corin and Megan were respectively living at the time. Despite being a thousand kilometers apart and barely talking, Shrines was a cohesive, beguiling and wholly unique universe of what the band called ‘Future Pop’. At the center of the amniotic swirl of Shrines was an undeniable nucleus of crystalline pop, which presciently suggested both indie and popular music to come. Critics were psyched: ‘Best New Music’ from Pitchfork and praise from The New York Times, Rolling Stone, and NPR, among others. They quickly amassed a rabid fanbase, toured relentlessly and sold out shows worldwide.

As usual, the band produced and recorded Another Eternity entirely themselves. The pair worked to develop an innovative new live performance, and Megan designed the band’s onstage and video fashion.

  • Crystal Castles
  • James Supercave
  • LAKE
  • Neon Indian
  • ON AN ON
  • Peter Bjorn and John
  • Washed Out
  • Jim Adkins
  • Robert Delong
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